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Beethoven beats the Beatles (in downloads)
Monday, July 25, 2005
According to a Guardian Unlimited news story, a recent experiment by the BBC to allow the 9 symphonies of Beethoven to be downloaded for free has been a resounding success:

Forget Coldplay and James Blunt. Forget even Sgt Pepper's Lonely Hearts Club Band, which, in the version performed at Live8 by Sir Paul McCartney and U2, has become the fastest online-selling song ever. Beethoven has routed the lot of them.

Final figures from the BBC show that the complete Beethoven symphonies on its website were downloaded 1.4m times, with individual works downloaded between 89,000 and 220,000 times. The works were each available for a week, in two tranches, in June.

Sgt Pepper could well end up as the best-selling online track of all time. But its sales figure of just 20,000 online in the two weeks since it has been available contrasts poorly with the admittedly free Beethoven symphonies. (Sgt Pepper cost 79p on the iTunes website.)
The director of Warner Classics indicates that the BBC recording received as many downloads as five years worht of sales of a successful classical recording.

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